Strategy
We find the story worth telling and the people it needs to reach.
- Brand and audience insight
- Campaign planning
- Message and story framing
- Measuring what worked
Creative · Media · Strategy
Obsessed with stories.
Fitoor Films makes TVCs, documentaries, short films, social media and video ad campaigns that make people feel first, and act because they felt.
Services
One team for the idea, the film and the audience.
Most agencies stop at the edit. We start with strategy, make the film, then put it in front of the people it was made for.
Creative
We write, direct, shoot and edit films with craft and feeling.
- Concepts and scripts
- Direction and production
- Edit, sound and colour
- Cut-downs for every platform
Media
We plan where your film runs so it is seen by the right people.
- Media planning
- TV, YouTube and OTT
- Instagram and paid social
- Launch and optimisation
What we make
Five formats. One obsession.
Every format has its own grammar. The thing they share is a story people remember.
TVCs
Television commercials built to land in seconds and stay for years.
10 · 15 · 30 · 60 second spots
Documentaries
Real people and real causes, told with patience, honesty and dignity.
Brand docs · Impact films · Series
Short films
Stories with a beginning, middle and end that carry your brand without shouting it.
Brand stories · Festival cuts
Video ad campaigns
A hero film plus the cut-downs, hooks and versions a full campaign needs.
Hero film · Cut-downs · Variants
Social media
Reels, shorts and stories made for the feed, the scroll and the sound-off viewer.
9:16 · 4:5 · 1:1
Our work
Press play.
A few of the stories we have been obsessed with. Pick a format to filter.
Who we work with
Different briefs. The same obsession.
From a cause that needs people to care, to a creator building a brand, we shape the story around who you are and who you need to reach.
Non-profits
Films that move people to donate, volunteer and share your cause.
Human · Honest · Hopeful
Corporates
Brand, culture and campaign films that make a large company feel human.
Confident · Warm
Small businesses
Big-screen stories on small-business budgets that bring customers in.
Personal · Local
Influencers
Content with cinema craft that grows your audience and your brand deals.
Bold · Authentic
How we work
From brief to the screen in four steps.
A clear path so you always know where your film is and what comes next.
STEP 1
Listen
We learn your goal, your audience and what success looks like.
STEP 2
Find the story
Strategy and concept: the idea, the script and the plan to reach people.
STEP 3
Roll camera
Production and post: we shoot, edit, grade and mix with care.
STEP 4
Release
Media and launch: the film goes where your audience is, and we track the results.
Two reels. One for craft, one for heart. Every film we make needs both.
The black reel is our craft: script, camera, edit. The red reel is the heart: the reason anyone watches. Joined by a strip of film, they make every story run.
Start a project
Your story could be next.
Tell us about your brand, your cause or your idea. We will come back with how we would tell it.
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